|
KMID : 1023420090090050587
|
|
Journal of Dental Hygiene Science
2009 Volume.9 No. 5 p.587 ~ p.592
|
|
|
Impact of Information Search on the Choice of Dental Institution
|
|
Choi Hye-Sook
|
|
|
Abstract
|
|
|
|
The purpose of this study was to examine the importance of information sources for the choice of dental institution among consumers of dental service and the relationship between their demographic characteristics and information search pattern. And it’s found that those who intended to use a dental institution were active in information search through human resources, and that the Internet was utilized as an additional means of information acquisition. Medical service suppliers should direct their energy into providing information in a diverse and efficient manner in order to address the buying needs of medical consumers and expedite their choice.
|
|
|
KEYWORD
|
|
|
Information searching behavior, Choice of dental institution, Internet information of dental clinic
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
 
|